A few days ago I saw someone in a wheelchair.  My jaw dropped and I stared.  Not at the person wheeling along, but at the name on the chair – the brand name: Karma.  I’m not kidding.  You can look it up on the Web; I did, as soon as I got home.

Who would come up with such a name?  Who would allow it to be attached to a wheelchair that they want to sell?  Who would sit in such a wheelchair?

I’m now on the look-out for other choice branding.  I’m expecting to see a pram with the label lust; crutches called Idiot; condoms with the name Oops; the next incarnation of the Windows operating system: Dukkha … (more…)